Is "Butter Yellow" MAGA-Coded?!

What about Tate McRae, space exploration "activations," and beef tallow?

You know those annoying people who’d rather crowdsource than do the work themselves? Hi.

Last week, while trying to sculpt some nebulous feeling into a grandiose and finely articulated idea that I could shoehorn into an article I was writing, I leaned on my internet friends. I was trying to wrap my head around the MAGA-fication of our entire culture—you know, trad wives, beef tallow, the fact that every Sally Rooney girlie I know is a newly obsessed with Lonesome Dove, Larry McMurtry’s 1985 Texas Rangers masterpiece (I’m almost done, and yes, it is a masterpiece, and yes I am a cliche). I asked my digital friends to chime in with other examples.

The responses have been fascinating. And fascinatingly numerous! Every time I clear my messages, I find 10 more. Please feel free to add your favorite MAGA-coded anything in the comments!

Netflix’s Members Only: Palm Beach

Landman

Feeding meat to babies

Sourdough bread as Vogue’s “hottest accessory of 2026 so far”

The Bezos wedding

The girl power space shuttle

Bass Pro Shop hats

Butter yellow

Alix Earle and Tom Brody dating rumor

Sydney Sweeney

Ruby Jude

Tuckernuck

Under Armour

Taylor and Travis

Secret Life of Mormons

The end of body positivity

Kendra Scott

Floor length fur coats

The Bachelor

Tim Allen’s whole career

Hockey romance noels

Succession

Morgan Wallen

Tate McRae and Morgan Wallen

Erika Kirke

Elderberry Syrup